Jumat, 09 Januari 2009

Basics of SEO

Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe. Any web developer worth his salt should know about search engine optimization or SEO. This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet
users to visit your web site.


Thus, your web site need to be "found" when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others. Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list. You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.

Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:

1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain. It will take some time before your web site will show up in a
particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.

2. Know who your target audience is and aim for them.
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you. As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site. Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done. What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes. When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return. Also, you can somehow link their interests to your products and services.

3. Search for the right keyword.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site. Google and Yahoo offer some tools and tips on how you can
come up with keywords that will yield results. Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.

4. Consider your target market when designing your web site.
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size. Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users. It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base. There should also be various ways to browse through your web site, to fit each user. A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.

5. Concentrate on the web site content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site. Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text. Strive to be the best and most comprehensive web site and
you will make your mark when it comes to information about the products and services that you offer. It helps a lot to pay attention to detail, too. Finally, keeping your web site's content updated is a must. Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.

21 komentar:

ngadiministrator mengatakan...

halah..
konsentrasi opo?
wakaka jo lali mas janjimu !!

bhart mengatakan...

Sorry Profilku tak hidden
lutung di balik sarung :)

أحاسيس طفل mengatakan...

thanks Silemot 4 these wonderful steps .

I love them so much .

thanks again

chirshiella mengatakan...

wew....artikel yang bagus mas!!! kalo bisa tolong kasih tips n triks SEO lg yg lebih banyak ya...salut utk silemot

SUPRIH dan ISTI mengatakan...

nice post brothe. . . .

Icha mengatakan...

do we need to learn this or for an ordinary blog like mine does it necessarily need a seo?

agoest mengatakan...

nice article and post...

dentingjiwa mengatakan...

peace visit to gain support saving palestine

www.sampara.com mengatakan...

I like your article. Thanks
www.sampara.com

david mengatakan...

tips yg menarik utk di pelajari...makasih

Moe Tamani mengatakan...

Great Post abt SEO Services..Any site which making business through internet need Good SEO Services and it is quite necessary in this Search engine Ranking war.....

tiyo mengatakan...

wwuuu...nice..

tiago mengatakan...

I desperately needed this info. Thanks! :)

ronnie mengatakan...

nice...I also needing this info..nice topic...

cherolzky mengatakan...

Hi.i love your topic...

hectic capiznon bloggers 2009 mengatakan...

Blogwalking...nice blog there, plenty of interesting topics. congratz! please feel free to visit my blog also. Thanks!

hectic capiznon bloggers 2009 mengatakan...

Blogwalking...nice blog there, plenty of interesting topics. congratz! please feel free to visit my blog also. Thanks!

tips from irfan mengatakan...

Nice posting and very interesting.
If we master Search Engine Optimization (SEO), there will huge traffik to our blog or website :)

adrin mengatakan...

Very kind post on Basics of SEO. Nice analogy. You really gave great information.

How to make a website

robby mengatakan...

tips yg sangat bagus broo

thx very much

Poker Online mengatakan...

Berita yang berisi manfaat sangat bagus.. Lanjutkan yang terbaik gan..

Agen Poker
Agen Poker Online
Agen Poker Terpercaya
Poker Online
Poker Terpercaya
Bandar Domino
Bandar Domino Online
Agen Domino
Judi Poker
Taruhan Poker
Bandar Poker

Posting Komentar